ご協賛募集のご案内

A new Stone Island flagship has recently opened its doors in Hong Kong — another one of the brand’s flagships in Asia alongside Seoul, Tokyo, and Shanghai — and HYPEBEAST had the chance to sit down with CEO Carlo Rivetti to discuss his involvement with the brand. Aside from the heritage of Stone Island and the importance of the brand’s identity, Rivetti shared with us his vision for the future and where the brand will go. Aside from the company’s direction and vision, Rivetti also dove deep into his relationship with late founder Massimo Osti, a facet of his life many fans may not be as familiar with previously. While the duo did not particularly become friends, they nonetheless had a mutual respect of each other. They understood each other even when the rest of the company did not. So for Rivetti, going through Osti’s cancer, death, and funeral was one of the most emotional times of his life.

To Rivetti, what makes Stone Island what it is today is its heritage and integrity, two things the Italian CEO has vowed to protect as long as he is able to. To expand into new regions like the US or Asia is an exciting development — Rivetti and his company had much to learn about the growing number of people and cultures they now cater to. Regardless of the many milestones Stone Island has reached as a company, the brand has always stayed true to its roots.

A new Stone Island flagship has recently opened its doors in Hong Kong — another one of the brand’s flagships in Asia alongside Seoul, Tokyo, and Shanghai — and HYPEBEAST had the chance to sit down with CEO Carlo Rivetti to discuss his involvement with the brand. Aside from the heritage of Stone Island and the importance of the brand’s identity, Rivetti shared with us his vision for the future and where the brand will go. Aside from the company’s direction and vision, Rivetti also dove deep into his relationship with late founder Massimo Osti, a facet of his life many fans may not be as familiar with previously. While the duo did not particularly become friends, they nonetheless had a mutual respect of each other. They understood each other even when the rest of the company did not. So for Rivetti, going through Osti’s cancer, death, and funeral was one of the most emotional times of his life.

To Rivetti, what makes Stone Island what it is today is its heritage and integrity, two things the Italian CEO has vowed to protect as long as he is able to. To expand into new regions like the US or Asia is an exciting development — Rivetti and his company had much to learn about the growing number of people and cultures they now cater to. Regardless of the many milestones Stone Island has reached as a company, the brand has always stayed true to its roots.